We do a lot, and we love what we do!
Brand Building
Content Creation
Web3 Consutling
Music Curation
Brand Consulting
Experiential Events
8spoke.creative was created by creatives; marketers, musicians, creative directors and photographers who wanted to parlay their passions into a career they love... consulting for an amazing variety of brands conceiving everything from go-to-market strategies, to building a brand from the ground up, and producing epic content and experiential events for their clients. We are a dynamic team of dreamers and doers, creative, innovative and imaginative. We are 8spoke. and we do some really cool stuff.
As brand consultants, 8SPOKE. has worked with a truly unique array of clients, from global brands to start-ups. With a background and proven track record in music and culture, 8spoke. is well positioned in the space where music, art, technology, commerce, and inspiration align. We have a deep understanding of clients' needs and expectations, with incredible foresight. We aim to enhance customer perception and the brand experience in niche, yet targeted ways, garnering true loyalty and advocacy.
brand building
Magazine ad, dunlevie Cannabis
areas of expertise
Content creation
8spoke. has been creating content for its clients and partners since 2000. Being able to capture the zeitgeist of our partners' client bases and creating content that speaks to their interests and needs has been the crux of our success. From ideating on concepts to executive producing award-winning music videos, promotional videos, social media images and campaigns, to utilizing the content in the most effective ways for maximum exposure and recurring engagement.
Artist: EZI for: Maddengirl Commercial
WEB 3 COnsulting
8spoke's love for all things tech has brought them into the world of Web3. As digital assets, NFTs, and blockchain protocols begin to push our world deeper into the digital space, being ahead of the curve is crucial. We have been designing metaverse builds, NFT collections and recently overseeing the go-to-market strategy for one of the most innovative NFT/Crypto blockchain protocol projects to ever be released. From ideation to team oversight, 8spoke. is here to get brands into new world and maximize their impact.
music curation
8spoke. curated the Steve Madden Music Project from 2012 until 2020 (the rise of Covid). They had been curating music for the brand's stores, events and their US and International music projects. 8spoke. was responsible for curating the program, securing the artists and producing up to 10 live events per year, as well as more than 100 collaborations with emerging artists to create content for the brand's socials. The program went international, working with global artists and putting on events all over the world. 8spoke. also started a record label with Steve (Madden) as they signed early stage artists and released the music thru Warner/ADA.
Steve Madden Music Project
Brand consulting
8spoke. has a long history of consulting for brands of all stages and across several verticals. Over the last 2 decades, they have become a valued and powerful generalist, proficient in many disciplines. The range of consulting is vast - from monetizing Allure magazine's tech to helping start-ups create their go-to-market strategies to launching this year's trailblazing NFT project, Y.at.
8spoke. has been fortunate enough to have the word of mouth continually find them new and innovative projects to let their skillsets run wild.
experiential events
8spoke's first experiential project was conceiving, pitching, sourcing, financing and producing the 28-city MTV Games Rock Band Live US Tour. The tour featured Panic! At The Disco, Dashboard Confessional & the Plain White Ts. After meeting head of marketing at Steve Madden, 8spoke. become the producer of all the Madden experiential events relating to music in the US and around the world. 8spoke. & Madden engaged in more than 100 events, partnerships and collaborations over 9 years.
Artist management
Steve Feinberg launched Fein Management in 1998, initially focused on representing actors and creative talent. One of his first clients was Daytime Emmy Award–winning actor Eden Riegel. In 1999, he expanded into music management after discovering 18-year-old twin brothers Benji and Joel Madden, who had just formed Good Charlotte. Under Feinberg’s guidance, the band rose to international success, earning multi-platinum records, major awards, and a global touring presence.
As the roster grew, Fein Management evolved into A Fein Martini, signing critically acclaimed acts like My Morning Jacket and the award-winning
my morning jacket
katy tiz
Anna shoemaker
senses fail
New Constellations
good Charlotte
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comedy duo Flight of the Conchords, creators of the hit HBO series. In 2005, Feinberg partnered with veteran manager Simon Renshaw, working with top-tier talent including Grammy-winning Dixie Chicks and CMA-winner Miranda Lambert.In 2009, Feinberg struck out on his own and rebranded his East Coast company as 8spoke, marking a new chapter dedicated to creative strategy, artist development, and building long-term careers across music, entertainment, and culture.
Good Charlotte
