MORE CASE STUDIES
With more than 4 Billion streams even the artist 24KGoldn need a helping hand when creating their brand. Originally brought in to ideate and create single artwork for 24KGoldn's groundbreaking single, Mood. The team was asked to continue refine and grow his global brand. We then took a deep analytical dive to create something that felt like his true nature and create an aesthetic that will carry him through the next phase of his career.
The 1st luxury cannabis brand!
Since 2013, 8spoke. has been the creative agency for cannabis trailblazers, The Dunlevie Company. Brought in at the company's inception, 8spoke. was responsible for originating everything from the concept, name, logo, packaging, and the social media campaigns as well as taking the photographs used across all platforms. 8spoke. also handles the company's licensing in three states.
Click Here for Website
Y.at is an NFT project from the founders of Monero, a crypto block chain protocol company. Y.at is considered to be on one of the most innovate NFT concepts to be released in 2021. The NFT project garnered millions of dollars in its first week alone. 8spoke lead the team on the go-to-market strategy as well as ideating all creative and marketing for its launch.
Y.at was created as on and off blockchain tool that uses emojis as a base for its naming system that allows users to utilize emojis as crypto keys, website links or just digital identifiers.
Click Here for Website
12x + Platinum
Global Award Winners
.png){kind=small}
Steve Feinberg, discovered and managed Good Charlotte from an unsigned high school band to award winning multi-platinum recording and publishing artist. With more than 12 million records sold… GC went on to win MTV awards around the world. Steve oversaw every creative aspect of the band, their videos & photoshoots. The Madden brothers and Steve also started their own merch company (MADE Clothing) and record label on Epic Records (DC Flag).
We compounded this metaphor with visual allusions to famous paintings from antiquity, such as Da Vinci’s Last Supper.
This referenced not only Kali’s musical talents and 1800 Cristalino visually stunning crystalline packaging, but also the general craftsmanship of 1800, linking the process of realizing art with the process of developing the world’s most awarded tequila.
8spoke worked with this leading “out of home” company to create larger than life ad campaigns for major retailers, Michael Kors, Tommy Bahama, and media companies like, LiveNation and Paramount Pictures and many more.
LiveNation Times Sq Announcement
8spoke also worked with major record labels and MTV to bring in A-list artists like Ariana Grande, Mariah Carey and international DJ Hardwell to Times Square to execute events, that literally shut down Times Square.
Mariah Carey Record Release Event
We were tasked by 1800 Tequila to create original identity and content for 1800 Cristalino that served as a celebratory introduction to their new luxury tequila.
We formed our concept based around infusing the stark, monochrome look of 1800 Cristalino with Kali’s own surreal, high-fashion aesthetic, visually stylizing both as a work of art.
After years of consulting for iconic shoe designer Steve Madden, Feinberg and Madden created their own record label, 5Towns Records. 8spoke. created every aspect of the label from name, to logo, to all marketing initiatives. 8spoke. even brokered the deal with Warner Music for distribution. Steve Feinberg discovered and launched 4 artists over 3 years, controlling all artistic and financial elements of the label.
