Case Study:
For nearly 9 years, 8spoke. was the brand consultant for Steve Madden and Steve Madden International on all things concerning music, events and experiential partnerships. After the 5th year of the Steve Madden Music Project and more than 100 partnerships, performances and sponsorships, the consultancy sparked a new partnership between Steve Madden and 8spoke's founder, Steve Feinberg, to launch their own record label, 5Towns Records thru Warner Music (intro video below). With Steve Feinberg running the day-to-day of the label, 5TR quickly signed 4 artists that continue to grow and evolve. EZI, the first signing, has become an intriguing case study in how artist and brand can mutually benefit from a creative partnership. Check out EZI's campaigns for Madden Girl below:
Starting back in 2012, 8SPOKE. has grown the Steve Madden Music shows from 100 guests in store experiences, to sold out events at major music venues in New York City, and aligned multiple Grammy-nominated and platinum album selling artists and hit song writers with the brand to establish relevancy within a core demographic.
Additionally, Steve Madden Music has been integrated into tour sponsorships, product placement, video production, and street teaming.
ABOUT THE PROGRAM
SHOWS & ARTISTS
WITH ACCESS TO THE AMAZING TALENT THROUGHOUT THE INDUSTRY, 8SPOKE. SPECIALIZES IN ARTIST SYNERGY AND ALIGNMENT, BRINGING CULTURAL RELEVANCY TO BRANDS.
CLICK THE POSTERS BELOW TO SEE THE SHOW!
BRAND CONTENT
EVERY STEVE MADDDEN MUSIC SHOW CREATES ENGAGING AND RELEVANT CONTENT FOR THE BRAND. FROM THE EXCITING SHOWS TO THE ARTIST INTERVIEWS, STEVE MADDEN MUSIC CONTINUES TO TOUCH CONSUMERS IN AN IMPACTFUL WAY, LEAVING A LASTING IMPRESSION.
ZELLA DAY FOR
STEVE MADDEN MUSIC
THE BRAND TEAMED UP WITH EMERGING ARTIST ZELLA DAY FOR A COMPLETE SUPPORT PACKAGE:
TAKE A LOOK - A CONTENT SHOOT, AN INTERVIEW AND AN AMAZING LIVE PERFORMANCE.
