We do a lot, and we love what we do!
Brand Building
Content Creation
Music Curation
Brand Consulting
Experiential Events
8spoke.creative was built by creatives, music managers, musicians, marketers, creative directors, and photographers who set out to turn their passions into a career they love. With deep roots in the music industry, we bring a uniquely artistic and strategic perspective to everything we do, from consulting with top brands to developing go-to-market strategies, building brands from the ground up, and producing unforgettable content and experiential events. This endeavor thrives at the intersection of culture and commerce, blending industry insight with creative instinct to deliver work that resonates.
We are a dynamic group of dreamers and doers, innovative, imaginative, and relentless in our pursuit of what’s next. We are 8spoke.. And we do some really cool stuff.
areas of expertise
my morning jacket
good Charlotte
Artist management
Steve Feinberg's current work runs from a band the world is still discovering to one it has known for decades. He manages New Constellations, signed to Nettwerk, certified Platinum in Mexico and Gold in the United States and Canada, with a world tour underway, and indie artist Young & Sick. He also consults on special projects for Duran Duran through Magus Entertainment.
Feinberg launched Fein Management in 1998, initially representing actors and creative talent, including Daytime Emmy Award winning actor Eden Riegel.
katy tiz
Anna shoemaker
Young & Sick
New Constellations
In 1999 he expanded into music after discovering 18 year old twin brothers Benji and Joel Madden, who had just formed Good Charlotte. Under his guidance the band rose to international success, earning multi platinum records, major awards, and a global touring presence.
As the roster grew, Fein Management evolved into A Fein Martini, discovering and developing critically acclaimed acts including My Morning Jacket and the award winning comedy duo Flight of the Conchords, creators of the hit HBO series. In 2005 Feinberg partnered with veteran manager Simon Renshaw, working with top tier talent including the Grammy winning Chicks and CMA winner Miranda Lambert.
In 2009 he struck out on his own and rebranded his East Coast company as 8spoke, dedicated to creative strategy, artist development, and building long term careers. Through 8spoke and 5Towns Records he went on to develop Senses Fail, Katy Tiz, and Anna Shoemaker.
The approach has not changed. Find them early. Build the career. Stay for the long haul.
Magazine ad, dunlevie Cannabis
As brand consultants, 8SPOKE. has worked with a truly unique array of clients, from global brands to start-ups. With a background and proven track record in music and culture, 8spoke. is well positioned in the space where music, art, technology, commerce, and inspiration align. We have a deep understanding of clients' needs and expectations, with incredible foresight. We aim to enhance customer perception and the brand experience in niche, yet targeted ways, garnering true loyalty and advocacy.
brand building
Content creation
8spoke. has been creating content for its clients and partners since 2000. Being able to capture the zeitgeist of our partners' client bases and creating content that speaks to their interests and needs has been the crux of our success. From ideating on concepts to executive producing award-winning music videos, promotional videos, social media images and campaigns, to utilizing the content in the most effective ways for maximum exposure and recurring engagement.
Artist: EZI for: Maddengirl Commercial
music curation
8spoke. curated the Steve Madden Music Project from 2012 until 2020 (the rise of Covid). They had been curating music for the brand's stores, events and their US and International music projects. 8spoke. was responsible for curating the program, securing the artists and producing up to 10 live events per year, as well as more than 100 collaborations with emerging artists to create content for the brand's socials. The program went international, working with global artists and putting on events all over the world. 8spoke. also started a record label with Steve (Madden) as they signed early stage artists and released the music thru Warner/ADA.
experiential events
8spoke's first experiential project was conceiving, pitching, sourcing, financing and producing the 28-city MTV Games Rock Band Live US Tour. The tour featured Panic! At The Disco, Dashboard Confessional & the Plain White Ts. After meeting head of marketing at Steve Madden, 8spoke. become the producer of all the Madden experiential events relating to music in the US and around the world. 8spoke. & Madden engaged in more than 100 events, partnerships and collaborations over 9 years.
